The Rural Mart is being promoted by a NABARD approved Organisation. Arati SHG Rural Mart located at Ichapur, Garbalia ,J.B.Pur Block in Howrah district.  SHG Rural Mart, initiated Organized by Jujersa Women And Child Welfare Organisation (JWCWO). It will Provide the SHGs a Platform to sell their Produce at highest Profits to promote and market the handicraft products manufactured by the women self help groups (SHGs) which is strengthening the livelihood of the marginal community. The rural mart has played a significant role in facilitating the ways of sustainable livelihood and in the economic empowerment of SHGs women through strong entrepreneurship, which led to the development of the community as a whole. The aim behind opening the Rural Mart is to provide a market for domestic items at competitive rates to rural people engaged in producing such products. The Endeavour is also an attempt to provide quality and genuine products at reasonable rate to consumer.